Duško Knežević, PhD of Legal and Economic Studies at University of Belgrade, is the Founder and President of the Atlas Group. The Atlas Group was founded 25 years ago in Yugoslavia and it represents one of the most successful groups in the South-East Europe today. In 2010, World Finance magazine voted Atlas Group the best financial group in Montenegro and Atlas Bank, a member of the Group, the best bank in Montenegro. Under leadership of Knežević, Atlas Group has grown into an internationally acknowledged company, consisting of 30 companies including banks, finance, real estate, construction, tourism, education, health and media. Furthermore, Knežević is committed to building up strong business relationships and partnerships such as Abu Dhabi Capital Group owned by Royal family from UAE, Bursa Istanbul, Mace London, Piraeus Bank, EBRD, Century 21 Real Estate, Turner Real Estate USA. He is the Founder and President of the board of two universities, in Montenegro and in Serbia: Mediterranean University - the first private university in Montenegro, and the Belgrade Banking Academy in Serbia.
Knežević has put prosperity and better living standards for our citizens at the core of the company’s mission. Knežević’s overall objective is to help establish sustainability and interdependence as policies for building a better society, by means of using synergy of Atlas Group diverse projects aimed at creating self-sustainable system for implementing innovative standards of economic and social empowerment of the society.
In 2010, Knežević became a member of the Clinton Global Initiative where he has been committed to help in finding solutions to the world's most pressing challenges: poverty, environment, health and education. Subsequently, he launched the Balkan Networking Initiative by organising the Inaugural Conference “Balkan Networking for Social Empowerment of South-Eastern Europe” in May 2011 in Montenegro, together with the Clinton Global Initiative and the Government of Montenegro. Knežević as member of the Clinton Global Initiative (CGI) launched also the initiative Podgorica - City of the Future, Energy Efficient Montenegro, as a public-private partnership with the City of Podgorica and EPCG.
Knežević is actively oriented towards society improvements, mostly helping vulnerable groups of society. According to him, humanity is one of the greatest virtues that contributes to the healthy functioning of each community. He has been showing his care for others and the whole society for years. For that reason in 2010, Knežević founded the Atlas Foundation dedicated to the creation of new societal values and economic empowerment of citizens through enhancement of corporate social responsibility and business philanthropy. Through Atlas Foundation, Knežević would like to contribute to the world’s most pressing challenges such as: education, health, environment, regional cooperation, women empowerment and new technologies.