Duško Knežević, PhD of Legal and Economic Studies at University of Belgrade, is the founder and president of the Atlas Group. The Atlas Group was founded 20 years ago in Montenegro and it represents one of the most successful groups in the region today. In 2010, World Finance magazine voted Atlas Group the best financial group in Montenegro and Atlas Bank, a member of the Group, the best bank in Montenegro.
Knežević has put prosperity and better living standards for our citizens at the core of the company’s mission. Knežević’s overall objective is to help establish sustainability and interdependence as policies for building a better society, by means of using synergy of Atlas Group diverse projects aimed at creating self-sustainable system for implementing innovative standards of economic and social empowerment of the society.
At the international level, Atlas Group companies have been active in investing and trading, as well as in management of private pension funds and provision of life insurance. Knežević is committed to building up strong business relationships and partnerships with financial experts from the following financial institutions: Citi Bank, Merrill Lynch, Credit Suisse, Bank of Cyprus, Marfin Bank, Deutche Bank, Piraeus Bank, EBRD, France Telecom, British Telecom. In 2010, Knežević became a member of the Clinton Global Initiative where he has been committed to help in finding solutions to the world's most pressing challenges: poverty, environment, health and education. Subsequently, he launched the Balkan Networking Initiative by organising the Inaugural Conference “Balkan Networking for Social Empowerment of South-Eastern Europe” in May 2011 in Montenegro, together with the Clinton Global Initiative and the Government of Montenegro. Knežević as member of the Clinton Global Initiative (CGI) launched also the initiative Podgorica - City of the Future, Energy Efficient Montenegro, as a public-private partnership with the City of Podgorica and EPCG.
Knežević is actively oriented towards society improvement, mostly with vulnerable groups (of society) and by helping individuals. According to him, humanity is one of the greatest virtues that contributes to the healthy functioning of each community. He has been showing his care for others and the whole society for years. For that reason in 2010, Knežević founded the Atlas Foundation dedicated to the creation of new societal values and economic empowerment of citizens through enhancement of corporate social responsibility and business philanthropy. Through Atlas Foundation, Knežević would like to contribute to the world’s most pressing challenges such as: education, health, environment, regional cooperation, women empowerment and new technologies.
Knežević shows his social commitment through awarding Atlas scholarships to the best students of Montenegrin universities for eleven years in a row. At the Conference “Balkan Networking for Social Empowerment of South-Eastern Europe” in May 2011, organised by the Atlas Foundation and the Government of Montenegro and in partnership with the Clinton Global Initiative, a part of the donations was spent on buying equipment for the children hospital in Podgorica.